MarketingProfs.com - Marketing Know-How from Professionals and Professors
MEMBER LOGIN  |  BECOME A MEMBER PREMIUM LIBRARY
Marketing Know-How from Professionals and Professors
HomeArticlesKnow-How ExchangeSeminarsAbout Us



 

Article Topics
Email Marketing
Branding
Marketing Strategy
Copy & Content
Service & CRM
Usability
Customer Analysis
Marketing Metrics
Research Methods
Advertising/PR
Search Marketing
Global Marketing
Selling
Marketing 101
Commentary




1. Customer Experience Management vs. Customer Relationship Management : MarketingProfs Articles
...by Leigh Duncan Published on January 31, 2006 I was a bit reticent to take on this topic as the fourth part of this series on Customer Experience Management (CEM), because in my view it deals...

2. Just What Is Customer Experience Management, Anyway? : MarketingProfs Articles
...by Leigh Duncan Published on January 10, 2006 A growing number of books and articles are actively promoting the concept of Customer Experience Management (CEM). Popular leaders include...

3. User Experience: Part of a Much Larger Whole : MarketingProfs Articles
...by Leigh Duncan Published on January 24, 2006 Too many consultancies and agencies equate Customer Experience Management (CEM) with User Experience. They are not the same. User Experience,...

4. Squeeze the Lemons for Loyalty Growth : MarketingProfs Articles
...have their role in growth. Wisely, customer experience management (CEM) is also a growing practice among leading companies. CEM is the "process used to comprehensively manage a customer's...

5. What's the Difference Between Customer Experience Management and Experiential Marketing? : ...
...by Leigh Duncan Published on January 17, 2006 Many people equate Customer Experience Management with Experiential Marketing. However, in recent years, "experiential marketing" has become...