Search Results for: "bronto"

1. HTML vs Text Email: Which Works Better in a Short Conversion Cycle?
   Summary:Event marketers or anyone needing to generate quick conversions in a compressed time frame can learn from a minor league baseball team who hit an email campaign out of the park. Check out this Case Study from our archive if you’re planning autumn events or need ideas for quick, year-end promotions. See how the Durham Bulls used text email first (to attract BlackBerry and mobile users) and...
2. Going Green: How to Transition Catalog Users to Email & Lift Conversions 19%
   Summary:Marketers looking to save money on print costs can take advantage the growing trend toward “green” marketing by transitioning customers from a paper catalog to digital communications. In this Case Study from our archives, see how a marketer redesigned their email program to make it a green alternative to their printed catalogs. The test worked: They reduced their print run and lifted email...
3. Internet Retailer Conference & Exhibition - Internet Retailer; Vertical Web Media
   Summary:IRCE 2009 is a four-day conference featuring 179 speakers in 94 sessions devoted to the strategies and tools that e-retailers can use to thrive in a recession that pulls the rest of retailing down. Hence the theme: Rising Above—Not Just Surviving—the Economic Storm.
4. Word - 12-Duke-BestInternalEmail-ThisWeekAtDuke.docx
   Summary:
5. Email Evolution Conference - Email Experience Council; Direct Marketing Association
   Summary:The Email Experience Council and the Direct Marketing Association will join forces for the second year in a row for 3 days of focused learning, networking, and exploring at the only conference for - and by - email marketers. Step Up to Bigger Profits The Email Evolution Conference will arm you with actionable strategies, illuminating research, and insightful forecasts to help you get...
6. How Rearranging Newsletter Ads (a little) Increases ROI (a lot)
   Summary:If your newsletter’s clickthrough and conversion rates aren't what they used to be, don’t immediately assume you need a radical redesign. Instead, you might simply try tweaking your ad strategy. A membership organization focused on the size of the banner ads they were using and placement in the copy. A month after making these changes, they increased clickthroughs 70.9% and conversions 57.1%....
7. Word - authorsbookv4
   Summary:
8. Going Green: How to Transition Catalog Users to Email & Lift Conversions 19%
   Summary:Marketers with a catalog initiative have contended with the paper-to-digital revolution for some time. But when your demographic shows a preference for green marketing and email conversions are down, you need a new action plan. See how one marketer redesigned their email program to transition it into a substitute for their print catalogs. The test worked: they reduced their print run and...
9. HTML vs Text Email: Which Works Better in a Short Conversion Cycle?
   Summary:Event marketers and others who need to convert products quickly can learn from a minor league baseball team who hit an email campaign out of the park. See how they used text email first (to attract BlackBerry and mobile users) and then HTML to get a 262.3% lift over the rest of the season. Plus, how they landed a corporate sponsor in less than 48 hours.
10. How to Add Video to Your Site to Recruit Star Talent
    Summary:We all know how hard it is to find the right staff. Since video is being used in so many marketing tactics these days, why not add it to your recruiting efforts, too? A marketer wanting to attract better job candidates and reduce turnover tapped staff members to star in videos for some of their hardest-to-fill positions. The new approach is working. They're seeing 30% more job applications...